Johnson & Johnson: Global Sleep Innovations

In 2008-09, Tish Vallés  was the lead strategic thinker in an exploration that would help Johnson & Johnson define and clarify  opportunity territories for sleep solutions, and use these to help define  strategic business opportunities to can fill an innovation pipeline to 2010 and onwards, with $1B potential.

The workshop-driven project spanned six months and three continents with expert, cultural and consumer research in the US, Japan and the UK.

The Process

A highly participatory process, we kicked off with a multi-disciplinary knowledge clinic with a workshop in which we synthesized pertinent information, did a deep dive into the research data and began to define future growth territories.

Sleep potential opps

Research with Key Opinion Leaders in sleep shed light on sleep myths and misconceptions to be addressed, which in turn identified possible opportunity areas.sleep myths personalizationSleep Measurement Myths

We synthesized everything we learned from our discovery process

sleep needs ladder

And ultimately identified six sleep opportunity areas with the strongest potential and defined them with a theme, description of the marketing opportunity, and developed full concepts supported by products and an innovation pipeline.

sleep opportunity areas