In 2008-09, Tish Vallés was the lead strategic thinker in an exploration that would help Johnson & Johnson define and clarify opportunity territories for sleep solutions, and use these to help define strategic business opportunities to can fill an innovation pipeline to 2010 and onwards, with $1B potential.
The workshop-driven project spanned six months and three continents with expert, cultural and consumer research in the US, Japan and the UK.
A highly participatory process, we kicked off with a multi-disciplinary knowledge clinic with a workshop in which we synthesized pertinent information, did a deep dive into the research data and began to define future growth territories.
We synthesized everything we learned from our discovery process
And ultimately identified six sleep opportunity areas with the strongest potential and defined them with a theme, description of the marketing opportunity, and developed full concepts supported by products and an innovation pipeline.